Uber has launched a months-long advertising campaign over the Albanese government’s proposed gig economy reforms in a push to get a seat at the table over changes that will affect its 150,000 workers.
The campaign comes as the Productivity Commission warned on Friday against “shoehorning” gig economy workers into traditional employment categories, as this would risk the sector’s “productivity impacts and its benefits” such as flexibility. Uber Eats ANZ Managing Director Bec Nyst said the firm wanted to collaborate with the government in its reform process “to get this once-in-a-generation opportunity right”.
A sample of Uber’s new advertising campaign that seeks to promote the flexibility enjoyed by its workers. The ads include an Uber driver who is a business owner saying “flexible work lets me earn as I start my own business” and a rider for UberEats saying “I want flexibility to work around my acting auditions”.Meanwhile, Transport Workers Union national secretary Michael Kaine said the union would also be pressuring the government to pick up the pace of reforms, with truckies and gig workers heading to Canberra in the next fortnight.
However, the platforms break with the union on giving the Fair Work Commission broad powers to set standards and want most entitlements part of bespoke legislation or the Independent Contractors Act.
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