, met at a conference in 2020 and decided to collaborate on training programs for coaching businesses, which they cross-promoted on their own social media channels. , focused on coaching people with coaching businesses. Now the three organizations market collaboratively by amplifying one another's messaging and hosting social media events.
From hosting cobranded giveaways, Postal Petals has increased newsletter sign-ups and gained customers. Besides the time and effort it takes to create campaigns, Boone said, the only costs she incurs are the items she gives away.Alignment is crucial when choosing other small businesses to partner with, Smith said. Businesses should comarket when they have similar audiences, coordinating products, or comparable missions.
"You're really coming to them and saying, 'Hey, how can we explore opportunities to support each other?'" she said. Postal Petals often themes their social media collaborations and has worked with skincare and candle companies for self-care giveaways, for instance. "We typically work together to build it out," she said. Then, the organizations approve posts before they go live. Each company posts the content on its channels.
Mailchimp If you're looking for more expert advice, check out the rest of our Marketing for Small Business series: Presented by mailchimp.
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