“If you’re not embracing AI as part of your general business workflows, like any productivity tool, you’re going to be left for dead,” Mr Obrecht said.
Adobe rolled out a beta version of a product called Firefly on Wednesday, which is a collection of AI models that will be integrated into Adobe Express, Photoshop and Illustrator. “There are probably some updates to legislation needed. We would argue we want to move to a place where creators are rewarded for what they create, and where people have certainty over what they can do with what they get out of an AI.”
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