In the weeks to come, the government will be setting up an oversight team for all forms of commercial influence within the Directorate General for Consumer Affairs, Competition and Fraud Prevention. That team will be granted power of injunction and sanctions
In a tweet Friday, Le Maire said the mention of a filter’s use or retouching of images is “to limit the destructive psychological effects of these practices on Internauts’ esteem.” “All promotion for cosmetic surgery by an influencer as part of a paid partnership will be prohibited,” continued Le Maire.“I want to say to the influencers who do not respect the law, from now on, we will have a zero-tolerance approach. No sidestepping or breaking the rules,” tweeted Le Maire.
His announcement comes at a time when there’s a growing outcry about the dangers of modified images online.