, said that of the agency’s digital talent roster, about half have full-time employees like assistants, editors and producers—and that the volume of creators with more than a dozen employees is growing., whose audience of 8 million on TikTok has helped her land paid gigs and brand partnerships, and most recently, ink an exclusive deal with Spotify for a podcast.
TikTok has also flooded the economy with even more creators, which means small-time entrepreneurs just starting to sell a product are more likely to be able to afford viral marketing on TikTok that wouldn't have been attainable in the past. For much of the last decade, that marketing was done largely through mega influencers and social celebrities that mom-and-pop and mid-size players “couldn't afford to tap into,” Dahan said.
is another small business that, like Evertsen’s Bin Blasters, struggled on Facebook before exploding on TikTok. Owner Jaz Sears said she is “scared” of what a TikTok ban could mean for her family.. “Facebook is not doing what TikTok is doing for us. Instagram is not doing it, Google. I've been paying for ads all over social media for the last five years, and I don't have to pay for an ad on TikTok—TikTok does its thing for me.
But I like to see those dancing girls!
Is this really a true report or paid report ?