These are the most valuable brands in South Africa

With a brand value of R74.3 billion, MTN is South Africa’s most valuable brand, according to theBrand Finance said that it looks at over 5,000 of the biggest brands and ranks them according to sector and country.

MTN’s brand value is almost double the value of Vodacom , which is the second most valuable South African brand. The bank’s 27% year-on-year growth widened the gap with FNB and Absa , the fourth and fifth most valuable brands in South Africa, respectively.Spar SA, South Africa’s sixth most valuable brand, is the fastest-growing brand in South Africa, up by 48% to a brand value of R21.4 billion.

A value linked to sustainability perceptions, the ‘Sustainability Perceptions Value’, is also measured for each brand.

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