Allbirds comeback plan includes Nike hires and a Portland office

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Allbirds is out to prove it's more than those fuzzy wool sneakers

Perhaps most importantly, the shoes don't look anything like the Wool Runner. The Pacer is an elegant lifestyle shoe. The Riser has"retro appeal" and"belongs in your rotation," according to Insider's Reviews desk.

"The goal and the hope is that customers, both existing and new ones, not only continue to appreciate the line that we have but can see the evolution of where the brand is going," Comeaux said at the January media event. that it described as the world's first net-zero-carbon shoe. The SuperLight, the latest shoe from Allbirds, doesn't have a Strobel board, which makes it lighter and more comfortable than similar products.The SuperLight, the one without a Strobel board, is the next in the new wave of products.

The lack of a Strobel board makes the shoe lighter, which means it produces fewer carbon emissions in the manufacturing and shipping processes, Allbirds says. It also makes for a more comfortable shoe, the company says, since the top sits directly on the foam sole, which is derived from sugarcane. Like all Allbirds products, the shoe prominently displays its carbon footprint, another way Allbirds hopes to differentiate itself.

 

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