," told Insider that fostering a sense of belonging for employees, customers, and communities should always be central to how businesses operate and factored into their marketing messages."Doing what's right is always what's best for the business," she said.
When businesses celebrate heritage months, Bakare said they should take the opportunity to go beyond being a"cheerleader" for diversity. Instead, she encourages businesses to pay attention to issues affecting communities and become a"champion" or"catalyst" for solving problems and helping drive positive change.
Collaborating with an LGBTQ- or women-owned business on a social media giveaway, Instagram Live video, or other marketing campaign is another way to show support for a specific community in an authentic way, Thames said."People want to hear other people's stories.
If hiring a marketing agency or consultant isn't in the budget, she suggested businesses look at their competitors' actions on heritage holidays."Take stock of what they did that worked, what didn't, and how you can improve on what they did for your campaign."
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