"The reaction over the recent days is clearly reflective of the role Absolut plays for its extended community in Sweden," Stephanie Durroux, the CEO of Absolut Company, said in a "Acknowledging also the duty of care towards our employees and partners, we cannot expose them to massive criticism in all forms."
on Tuesday that Absolut Vodka represents just 0.01% — or 10,000 decaliters per year — of the country's total vodka consumption of 80 million decaliters per year. Drobiz told RIA beer production and consumption started increasing from 1995 onwards and grew over five times in the 12 years to 2007.