of the main characters in HBO's series"Succession" where $600 Loro Piana baseball caps and $700 Tom Ford jackets are the norm.
To the untrained eye, low-key pieces without logos might look frugal, but in reality, it is all smoke and mirrors. The uber-rich are buying understated products"but not leaving the price tag on so only those in equally wealthy positions would recognize the monetary value of the item," fashion business consultant Dr. Carolyn Mair toldFashion experts say this trend is partly a reaction to the current economic climate.
"When huge bits of the population are struggling to hang onto or heat their homes, flaunting extreme expressions of wealth looks tone-deaf," Lorna Hall, director of fashion intelligence at trend-forecasting firm WGSN, told Insider in an email. And this pared-back approach is now tricking down into mainstream fashion.
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