Twitter Blue changes EU pricing after accused of breaking price rules

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Elon Musk appeared to quietly change the way customers pay for Twitter Blue in Europe after being accused of breaking rules about how its prices were displayed

A side-by-side comparison of the Twitter Blue checkout screens in the UK.European Twitter users will have seen the advertised price for the subscription go up, but it still costs the same at checkout and they won't be surprised by additional costs.

Insider tested the Twitter Blue subscription process in the UK and, through a VPN, in Belgium, Denmark and Germany. Previously at checkout, Twitter also appeared to miscalculate VAT percentages by adding 20% in each instance. VAT in the UK is 20%, in Denmark it's 25%, and in Germany it's 19%. Now, that looks to have been amended. The annual subscription in Denmark was previously advertised at around $87.24 but went up to $104.68 on checkout. It's now correctly advertised as the final price of 737 DKR or $109.

 

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