Even as restaurant service has returned to normal, we've continued offering many value-add products and find that this multihyphenate approach creates stability for our business as the restaurant industry continues to change around us. Obviously, it adds additional revenue streams that are helpful for business growth: Our sales so far in the first four and a half months of this year are up 81% compared to the same period in 2021.
When thinking about new products to add, we consider what our customers would enjoy. We try not to stall too much when we have a new idea, instead aiming to get a version of it up as soon as possible and see how it sells. cost less than $150 in beeswax sheets. Since our value-added products are mostly shelf-stable, we feel confident they’ll sell eventually, so we’re not concerned about wasting money.When it comes to marketing our new products, we do everything ourselves, from designing the packaging to photographing and promoting them. Over time we've gotten better at this and created systems that we're able to replicate.