But other writers may find themselves discouraged, or feel the pressure to incorporate certain tropes in their writing to increase their chances of going viral.
"There's this constant battle to try and stay one step ahead of the trend so that you can have your book feel different enough that people want to buy it, but familiar in terms of the tropes and the sounds," said Michael Evans, a thriller author and founder of a subscription platform for writers. Chloe Gong, who wrote the bestselling historical mystery series"These Violent Delights" and promoted it through, said she was lucky to find a dedicated audience of readers even though her novels were not necessarily"BookTok books."
"Otherwise, you tend to talk about the romance more, and the drama subplot more, and I think it's because that's what holds attention," Gong said."As far as supporting other books that don't fit that mold, that is quite difficult and I wish people did support those books more."She decided to try writing a romance novel incorporating popular tropes like"enemies to lovers.
"I was very aware of what people were searching for in terms of keywords, what was popular, and I wrote a book that was still in my own voice, in my own plot, but that was able to fit in that category," she said."Books are so much more than the tropes they use," Russell said."It is limiting for authors, especially because they think they nowadays have to base a lot of their books on the tropes, which is not true.
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