Nike shuffles executives as unwanted Air Maxes and Air Jordans pile up

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Nike shuffles executives, seeks 'breakthrough innovation' as unwanted Air Maxes and Air Jordans pile up

Nike this week announced a series of executive changes designed to underscore the company's"commitment to product innovation" just as more analysts start to question the company's"stale" product lineup.

"Air Max is Becoming Air Min," reads the headline of a report this week from Williams Trading analyst Sam Poser, who downgraded Nike's stock to sell. While numerous analysts remain bullish on Nike, Poser is among those who say Nike needs to ramp up innovation.

 

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