Last year, Jen Hartmann found herself hours into a TikTok scroll. The founder and CEO of a marketing agency in Louisville, Kentucky, she was on the hunt for marketing trends. That night, she realized she needed a Gen Z employee. She's since hired two and says it's dramatically helped her brand.The interview process surprised me
Their level of professionalism blew my mind. They were more professional than some of the millennials we had spoken with. Our Gen Zers were onboarded very quickly; they didn't need as much hand-holding as I expected. And when it comes to communication, we have to deliver feedback differently. I have to be gentler so it doesn't get miscommunicated that I'm mad at them or going to fire them.
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