about Black-owned businesses and sustainability. There's also a partnership between influencer Helen Owen and a reusable box company because she was concerned about all the waste from PR packages. And because Taylor was interested in directing, she had Old Spice hire her production company for a shoot she was also starring in.
She also emphasised the importance of creators' social responsibility to uplift people, which is perhaps best shown in her work with Adam Waheed, a comedian with five million Instagram followers who was named in last year'sThey've known each other for five years, but beyond ads with Old Spice, it's his charity work that she's most proud of. In partnership with the charity Karmagawa, Waheed has built two schools for over a thousand underprivileged children in Bali.
"Adam lights up" when he sees the impact, Perice says."Adam loves giving back, so we're able to really tie in the things that he cares about his brand." She says it's this rejection of contracts and genuine relationships which produces such rewarding results."Because we know our clients so well, we can create moments for them that are impactful for their careers, for the content, for the brands – and it becomes a really good marriage."Subscribe to push notifications
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