, more brides are going maximalist and mixing fabrics, styles, colors, and patterns. That's why Birdy Grey is introducing a collection of prints next year.
"Gone are the days of the same bridesmaid dress in the same color, in the same silhouette, having six women wear the same thing," Lee said."People are just getting a little more creative."David's Bridal's bankruptcy is showing other companies in the wedding industry that those who don't adapt to modern couples could follow a similar fate.
"Historically, the wedding industry has held tight to tradition without fully acknowledging the change in times and we are seeing it finally catch up to them," Joshi, the founder of Joy, said. Adrienna McDermott spent nine years in the wedding industry before starting a marketing agency for wedding professionals called Ava and the Bee. She's found that young millennials and Gen Zers want to feel connected to the vendors they book for their weddings.
"A decade ago, when I was first starting out in the industry, they were relying more on wedding expos or The Knot and WeddingWire," she said."But we're seeing a lot of them are turning to social platforms and websites to really get a closer understanding of their vendors."
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