, but the less hardcore have turned to retailers for a quicker fix.
At fashion chain Francesca's, store sales of ruffle, prairie, baby doll, and bow-back style dresses jump around 30% when Swift performs nearby, Leanne Neale, its vice president of concept and creative, told CNN. Altar'd State, a fashion retailer with more than 100 locations, is similarly seeing a surge in sales for Swift-inspired looks. Items including sundresses, metallic boots, long dresses, tulle tops, and fringed clothing are currently in high demand, Callie Lewis, the company's chief merchandising officer, told the outlet.Erin Clark/The Boston Globe via Getty ImagesAltar'd State, for example, has curated displays of Swift-inspired looks in its stores.
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