Musk's original tweets currently garner around 4 million engagements a week, according to the Huge analysis of thousands of his tweets over the last 18 months. That's only slightly above the engagement numbers the billionaire was seeing prior to his involvement with Twitter early last year when his tweets were seeing roughly between 1 million and three million engagements a week.of a shareholder stake in Twitter became public knowledge through a financial disclosure.
That high level of engagement in Spring 2022 quickly fell, however, the Huge data shows, to roughly 5 million engagements per week. It remained low throughout the period during which Musk was set to acquire the company and then tried to escape it through, often nearing 1 million engagements per week. It was not until Musk became Twitter's owner that his engagement peaked again, with his tweets often gaining more than 10 million engagements per week until the start of 2023.
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