The deal comes months after the company's $12 million Series A round in January.Vartana, a B2B sales and financing platform, has raised $20 million in a Series B round led by US investor Activant Capital.
"We've seen the challenges businesses face selling products to their customers and there's a misconception about how B2B transactions work," Kush Kella, Vartana CEO, told Insider."A lot of it is through salespeople calling people, rather than being online, it can be complex and requires a human touch so we are enabling sales reps to close deals."
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