Amazon's Prime Video service is prepping an ad tier — and it could mean you end up paying more money if you want to keep your viewing ad-free,
This potential move by Amazon shouldn't come as a surprise to those watching the industry in recent months. Ad tiers have been the hottest thing in streaming and have been seen as a way to push up ARPU, or the average revenue per user. Netflix even shed its legendary aversion to ads,. Amazon also has Freevee, its free, ad-supported streaming service.
Right now, Prime Video is available on its own for $8.99 per month, but most people get it bundled with Amazon's Prime membership, which runs $14.99 per month .
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