has a foundation of paying customers that make it much more independent of fluctuations in ad spending. It allows theHowever, it also makes that content unviewable by the masses, leaving many to read lesser quality pieces, potentially leading them to have misinformed opinions. And as we talk about all the time here at, misinformation, among many other problems, can slow down the cleantech revolution by causing fear, uncertainty, and doubt among potential cleantech adopters.
“The clean economy transition relies on a strong sector of growing companies,” said Mike Casey, Founder of TigerComm, a PR firm focusing on cleantech for 17 years. “And a sector’s strength relies in part on the strength of its trade media. That’s why I’m aCleanTechnica have decided that it is too crucial to get the truth out there about cleantech, so we took down our paywall and want to make sure that anyone and everyone can read our stuff. But we alsocare about journalistic integrity, so we’re doing our best to make sure we have professional writers and editors and researchers and fact checkers, all of which costs money.
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