Gen Z are digital natives and have grown up being able to buy anything at the click of a button, but it appears that the tech-savvy generation still likes shopping in physical stores just as much as they do online. by the ICSC surveyed 1,008 people aged 16 to 26 about their shopping habits and preferences.
However, respondents did say that shopping online meant they could compare prices more easily and get better deals and prices . One in five most frequently bought from fast-fashion retailers like Shein or Zara, while only 13% said thrift or second-hand stores.
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