Target foot traffic up after Pride collection blowback

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What Boycott? Target foot traffic is up days after LGBTQ collection blowback began.

Target did not immediately respond to Insider's request for comment.

From April 30 to May 27, 2023, Target saw a 69% increase in foot traffic compared to the same time period last year, Gravy Analytics found. The week of May 21, Target saw 8.70 million daily visitors compared to 8.54 million the week before. And Target's foot traffic was up 12% compared to competitors like Walmart and Costco, which saw 9% and 1% increases, respectively.

 

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