You might not like it, but Netflix's password-sharing crackdown is off to a great start in the US, according to new data., if that person lives outside the account holder's household. The change was meant to stop the proverbial ex-boyfriend's cousin's friend from continuing to watch someone's Netflix account.the four single largest days of US user acquisition
" in the four and a half years that analytics company Antenna has tracked it. Antenna measures data through a slew of of opt-in panels that track purchase and transaction data. Antenna said average sign-ups to Netflix reached 73,000 during that period, a 102% increase from the prior 60-day average. Cancellations also increased, though not as much as sign-ups, Antenna said, adding that the ratio of sign-ups to cancellations was up 25.6% versus the prior 60-day period.
Antenna noted that the spikes in sign-ups during the first days of the crackdown were higher than the those seen during the pandemic lockdowns in March and April 2020.from upset consumers, with the"CancelNetflix" hashtag picking up steam on Twitter.