Private credit in Hollywood, sports: How Apollo, Carlyle, Ares invest

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How 5 private-credit players, from Apollo to Carlyle, are investing in sports, media, and entertainment as content costs soar and a writers' strike paralyzes Hollywood

this year. They may grow even more risk-averse, which could curb their appetite for lending, with the Fed's stress tests scheduled for late June, Marinac said.

, here's what execs at five firms — large and small, listed alphabetically — say they're energized about. Robert Givone has become the firm's go-to partner for credit deals in the media and entertainment space.Robert Givone, head of portfolio strategies and co-chief credit officer at Apollo, handles the firm's media and entertainment credit deals. This spring he led a $1.25 billion senior secured financing for the marketing and communications company R.R.

Givone, a partner at Apollo, was once a professional tennis player. His career was cut short by a shoulder injury, according toin 2000. He joined Apollo in 2015 from the investment firm Davidson Kempner's distressed credit opportunity group. "Sports content is particularly valuable because it is unscripted, and one of the few remaining forms of content that people prefer to watch live," Schnabel said in an interview."Generally, advertisers ascribe greater value to live unscripted content as viewers are more inclined to watch commercials."Courtesy of the Carlyle Group

"There's a lot of touchpoints around the ecosystem to create a TV show, to create a film," added Popov, who joined Carlyle in 2017."That was really the original idea behind investing in media and entertainment and sports. The focus was around ownership and production of content." "In the ensuing years, existing content is going to appreciate in value as it's in higher demand across different distribution platforms," he added,"and there will also be significant creation of new content."Aria Vossoughi is the head of special situations and revenue finance at Serengeti Asset Management.Serengeti Asset Management, a middle-market investment firm that manages some $1 billion across public and private strategies, invests in the sports sector.

Indeed, a major linchpin of the writers' strike that has halted content development in Hollywood this summer has been the Writers Guild of America's insistence that studios and protection companies need to raise the safeguards around human scribes to prevent them from being supplanted by ChatGPT and other digital systems.

 

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