How radio can thrive in the era of AI by leaning into humanity

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How radio can thrive in the era of AI by leaning into its humanity

launch, offering station owners fully-AI-programmed broadcast services, will artificial intelligence deliver the death blow?

We invite radio into our private spaces: our cars, our bedrooms, even our showers! As we listen, we start to feel like we know the people we listen to, to trust them when they tell us about a new band, a business opening in our community, a piece of news that impacts our life in ways big or small. The RadioGPT service sounds remarkably similar to today's live commercial radio. It's an impressive technological feat, and certainly will allow stations to cut more jobs and save money in an industry that's already been gutted over the past two decades. But will it improve radio's status in the minds of listeners, or provide a reason for those who've left radio to return? I don't think so.

 

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