Insider spoke with a former Instagram product manager to better understand the platform's decisions.Instagram, as a platform and a company, is an enigma to many.
But Eric Wei — a former Instagram product manager from 2017 to 2019, and cofounder of creator fintech startup— has spent years decoding it. Wei told Insider he worked on products like IG Live and business and creator accounts during his tenure at Instagram. When it comes down to understanding how Instagram operates, Wei boiled down the platform's behavior to two key characteristics:," Wei said. While Facebook tests and, famously, likes to"move fast and break things," Instagram is a bit more streamlined and has been since its original founders built the platform, Wei told Insider. Instagram is less likely to rush a test or product rollout, Wei added.— more so than creators, public figures, or businesses, Wei said.
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