Jake wants to stay in the lavender haze of Taylor Swift's Eras Tour — and in the past four months, he's spent roughly $20,000 to do just that.
Jake is one of the hundreds of thousands of Swifties doing something that the country desperately needs: pouring money into live experiences, food, and travel. It's providing a much-needed boost to local economies across the country. QuestionPro, a research company,On average, the report found Swifties were spending $1,300 to head to the Eras Tour. Insider spoke with eight Swifties who, according to their receipts, spent between $300 and $20,000 to see the Eras Tour.
She spent four days in Nashville with her friends. Doyle estimated her total costs — which included her lodging, rental car, tickets, gas money, concert outfit, and friendship-bracelet supplies — came to around $1,500. That doesn't include how much they spent on food in Nashville. "We were awake for like 24 hours straight, and it was pure chaos," she said of her Arizona experience."I would never do that for any other thing in the world except Taylor Swift."Swifties are masterminds of budgeting, whatever that looks like for them
Meanwhile, Kat, who lives in New Jersey and works in public relations, strategically structures her spending on something she loves — concerts. Kat, whose last name is known to Insider but withheld over privacy concerns, lives with her parents and doesn't have to pay for rent or groceries. That means she's putting upwards of $10,000 towards the Eras Tour, and might spend even more at future dates.