Meta's Threads solved the chicken-or-egg problem plaguing social startups

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Meta's Threads debut solved the chicken-or-egg problem plaguing new social startups

on Friday:"Why should a creator who has this sunk cost of all the time spent creating all this following all this content on one platform move to another one? For these new ones there's a serious cold start problem."The 'cold start' problem

"If there's no audience, it's hard to get the creators — a chicken-egg problem," Ohanian said."Now, Instagram has the audience and has the creators. Overnight, it was able to onboard a bunch of people who have an incentive to now create content on Threads because they have a following on Instagram, and some portion of those followers is going to come over to this other platform; they're gonna see the notifications, they're gonna want to try it out.

 

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