, have already activated their accounts — a process as simple as downloading the Threads app and logging in via an existing Instagram account.page meanwhile has over 1.3 million followers and posts about once per day with a mix of family-friendly memes and cute snapshots of kids and pets showing the Costco lifestyle. Most often, though, posts feature a product centered in front of the looming aisles of one of its warehouses.
Unlike big-box competitors such as Walmart, Amazon, Target, or Home Depot, Costco's investment in boosting its social media presence andOne reason for this could be the fact that digital sales still aren't nearly as big of a revenue driver for Costco as for other retailers. The company said it made about 7% of total revenue from web and app purchases in 2022. That's about half of what Walmart reports percentage-wise for its US sales"related to eCommerce," and far below Target's 17% of"digitally originated" sales, per the respective companies' earnings statements.
Plus, Costco sees far less profit from product sales than it does from memberships and in-person shopping. Costco execs know the real money comes from two things: getting people to sign up for paid memberships and getting those members to come into the warehouse where they buy a lot more stuff than they were planning to.
Unless Threads shows it can drive those two behaviors, it seems the famously frugal Costco will be content to sit this one out., which contains zero posts and a bio reading,"Our Twitter account is currently inactive. Stay in touch with us via Facebook, Instagram, and Pinterest."Subscribe to push notifications
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