Affirm Holdings Inc. shares AFRM were rallying more than 5% in premarket trading Tuesday after an analyst weighed in with positive commentary on the company’s Debit+ debit-card business. Mizuho’s Dan Dolev pointed to “promising” Google search trends for the company’s debit-card product, which lets customers split purchases into installments. “In our view, the uptick in Debit+ searches is reminiscent of the ‘buzz’ that engulfed Square’s Cash Card in its early days,” Dolev wrote.
Mizuho’s Dan Dolev pointed to “promising” Google search trends for the company’s debit-card product, which lets customers split purchases into installments. “In our view, the uptick in Debit+ searches is reminiscent of the ‘buzz’ that engulfed Square’s Cash Card in its early days,” Dolev wrote. If the Debit+ card follows a similar trajectory to Block Inc.