Walt Disney World is billed as the"most magical place on Earth," but based on a growing amount of evidence, it seems like fewer people are spending this summer soaking up the fairy dust. And for all the talk about its, it's pretty clear that the park's problems run deeper than a political beef.
Disney execs warned earlier in the year that they expected earnings at their US theme parks to be down this year, but, the drop-off may be worse than feared. According to data from Touring Plans, a company that tracks major amusement parks, the average wait time for a ride in the flagship Magic Kingdom park on the July 4 holiday was 27 minutes, down 13% from 2022 and 43% below pre-pandemic levels in 2019 .
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