With Threads' growing audience, O'Leary predicted that small businesses will eventually be seeing higher returns on ad expenditures.
"If it can help us drive down CAC — which is customer acquisition cost — and increase our return on advertising spend past two times, we're all over it," he said."We go where the eyeballs go." O'Leary also praised Zuckerberg for maintaining focus across his social-media sites on storytelling."These platforms are remarkably good at allowing small businesses to tell the story of their product or service."
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