McDonald's to scrap McCafé Bakery range: Apple fritter, cinnamon roll

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McDonald's is scrapping the baked goods in its McCafé range after less than 3 years

."These items were so artistically contrived that it ruined the experience and idea of the food itself forever."

The chain will continue selling chocolate chip cookies and apple pie as well as McFlurrys, sundaes, and shakes on its regular menu. McDonald's is also selling Krispy Kreme doughnuts atBut the removal of the McCafé Bakery items doesn't necessarily signal that the chain is giving up on regaining its breakfast share.At its January earnings call, CEO Chris Kempczinski told investors that coffee was a"big opportunity" for the burger chain.

 

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