AI-targeted internet advertisements fueling looming addiction crisis

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AI is using the Oxy marketing playbook to hook people on prescription drugs

Cerebral could peddle, prescribe, and postmark a package of Adderall for me while I never left the couch.

In short, AI and surveillance capitalism, which empower today's targeted ads, have joined forces with the deadly OxyContin playbook. But unlike the opioid crisis of the early 2000s, advertisers today have much more data and far more precise tools to push prescriptions, and our privacy laws haven't even tried to keep up. Without intervention, another public-health catastrophe looms.

 

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