Shopify's gimmicky calculator for the true cost of meetings won't work

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There's an obvious problem with Shopify's gimmicky calculator that claims to calculate the true cost of meetings

Look, some meetings could be emails. We know that. And Shopify has swooped in with what it says is a solution: airing the cost of meetings to scare bosses into scheduling fewer of them.

It works on paper. If there's an hour-long meeting, everyone's hourly salary will be factored into a Google calendar invite. The sum of their salaries is presented as the cost of the meeting. But that's also where the tool's biggest problem becomes painfully apparent. Shopify COO Kaz Nejatian told CNBC that the calendar's list of salaries is just an approximation, not an actual reflection of how much each person earns.

"What we did was we took the average compensation for the average employee in a bunch of disciplines across the company. Engineering, design, sales, customer service, whatever that was," Nejatian told CNBC. "And we just applied that to the people who were invited to the meeting," he added."So the person doing the inviting, knowing how much they were costing the company, and the people who were invited, could say, 'You know what, this meeting isn't that important.'" based on their job scope and skill set.

 

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