that this year, the typical Prime Day shopper was a high-income suburban woman between the ages of 35 and 44. On top of being a long-time Prime member, she had been aware of Prime Day before shopping its sales and had participated in Prime Day shopping in previous years. said they purchased items that they had been waiting to buy at discount.
The top five best-selling items during Prime Day, in order, were: Temptations Cat Treats, an Amazon Fire TV Stick, Liquid I.V. Packets, the Echo Dot, and a Blink Outdoor Camera. Shoppers tended to buy items that were cheaper. More than half of the items sold during Prime Day cost under $20 and just 5% of the items that customers bought cost over $100. On average, orders cost $54.05 this year, up from $52.26 in 2022, according to Numerator.
Most households placed at least two orders during this year's Prime Day and spent around $155.67 total during the two days.Subscribe to push notifications