The much-hyped launch of Threads, Meta's Twitter killer, might have a particularly Musky scent to it — but this time, it could be coming from Meta's CEO. that Mark Zuckerberg's been ruthless and acted in a"cutthroat manner" behind the scenes while Meta quickly built Threads and engaged in harsh cost-cutting measures this year.
They told the newspaper it's one of several signs that Zuck has returned to the"OG Mark" persona that helped turn Facebook into a social media juggernaut. For much of the previous decade, Zuckerberg was a somewhat elusive figure. Consistent revenue and share price growth for the company then known as Facebook, combined with a
portrayal in Oscar-winning"The Social Network," both allowed and encouraged the billionaire to keep a low profile.Now called Meta, with a new focus on virtual reality, the company and Zuckerberg have faced something of an existential crisis. In the second quarter of last year,in 2022 and despite a rally this year is still a fifth below its August 2021 peak.First came the layoffs.
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