Allbirds execs admit where products fell short, WSJ reports

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A co-founder of Allbirds admits some of their products 'haven't quite met the mark'

Allbirds were the sneaker of choice for the tech bros of Silicon Valley, but leaders of the once beloved company have admitted where it fell short.

With its Wool Runner being worn by Barack Obama and described as part of the Silicon Valley uniform by The New York Times, Allbirds began to. Zwillinger acknowledged the flaws in the brand's clothes and said customers just weren't ready to buy more than just shoes from Allbirds, per The Journal. "It's a great product," he said during the call."We just found out that the customers that are really in our sweet spot aren't resonating with core technical performance messaging."

 

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