Netflix sets sights on video games for next chapter as growth slows

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Netflix sets its sights on video games for its next chapter as growth slows for the streaming giant

, the company's annual growth had never been below 12% until last year. In 2022, though revenue was at a record $31.62 billion, the company ended its year with just 6.46% growth, down from 18.81% in 2021 and 24.01% in 2020.

It remains unclear whether Netflix's latest venture will succeed, especially with other companies like Google shuttering its own game streaming service after, but the company has pioneered before: In 2007, Netflix spearheaded the entire entertainment industry's switch to streaming. So far, Netlfix's slow and steady pace, especially compared to its competitors, appears to be working to its advantage with creators,Night School Studio was Netflix's first gaming studio acquisition, purchased in September of 2021, a month after the streamer launched two pilot games that were tie-ins to the"Stranger Things" series,"We've seen many players come into the space and attempt to take a big swing," The Ringer reported Sean Krankel, founder of Night...

Disclosure: Mathias Döpfner, CEO of Business Insider's parent company, Axel Springer, is a Netflix board member.Subscribe to push notificationsNOW WATCH: We talked to CFRA's media analyst about what 2018 holds for Netflix, Amazon, and Disney

 

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