Quiznos Spongmonkey mascots return as the sandwich chain plots comeback

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Quiznos is bringing back Spongmonkeys, its creepy rat-like mascots from 20 years ago, as the restaurant looks for a comeback

Since its peak, it has closed 95% of its stores, leaving it with just over 150 locations."Quiznos' decline is the biggest in restaurant industry history," Restaurant Business reported in its own coverage of the Spongmonkeys' return on Tuesday.

The Spongmonkeys' reappearance is part of a larger effort to return the toasted sandwich chain to glory. The company said in a statement Tuesday that it started franchising new locations last year after a decade-long hiatus. Franchised locations were key to Quiznos previous store network. "It's harder to find a Quiznos these days, and we're here to fix that, because it's a new day, and we're bringing Quiznos back," a narrator says at the end of the new ad.Quiznos seems aware that it has lots of ground to gain back.

"The Spongmonkeys were last seen in 2005, when they were loved and hated in roughly equal measure," CEO Tim Casey said in the statement."The return of the brand's most famous mascots, the Spongmonkeys, marks the resurgence of Quiznos.

 

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