and other smaller players becoming attractive acquisition targets as it has become harder to raise venture capital. That could spell an opportunity for companies like AppHub.
"They continue to push APIs and ecosystems and different foundational areas for us to build in," he said. , which is meant to help merchants get answers to questions about running their stores. It also has the Shop app, where shoppers can discover products from Shopify merchants and track incoming orders after they've been shipped.
"There's going to be continued momentum, continued ways to be creative, find new solutions, and further unlock growth for merchants," Tennenhouse told Insider."So I think even with consolidation, there's going to continue to be a ton of different opportunities for us and for other companies to continue to come into the ecosystem and make an impact."AppHub decides whether to acquire an app or build a solution of its own on a case-by-case basis.
"So for instance, if someone searches for a men's shirt and then a few minutes later searches for shoes, being able to pick up and evaluate, okay, I'm going to list the most-recommended as men's shoes," Tennenhouse said."I think that type of AI and machine learning is something that really is going to help drive conversion for merchants.
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