Elon Musk's Twitter rebrand 'completely irrational': marketing expert

and some people are confused by the move.

Marketing and branding experts have been calling out the decision, warning the billionaire risks wiping off billions in brand value. The loss of the Twitter brand is projected to knock off anywhere between $4 billion and $20 billion in company value,Allen Adamson, cofounder of marketing and brand consulting group Metaforce,He called the rebrand an"ego decision" for Musk and said it could be remembered as one"of the fastest unwinding of a business and brand ever.

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Elon Musk to rebrand Twitter to X, but Crypto Twitter has other ideasAccording to Elon Musk, Twitter will soon be rebranded to X, an “everything app” similar to China’s WeChat that supports multiple media formats along with payments and banking. elonmusk Others have been pitching their own ideas on how elonmusk should move ahead with X. .AxieInfinity co-founder Jeff “Jiho” Zirlin said to keep the Twitter name but add a crypto wallet called X to allow users to spend and tip platform creators.
Source: Cointelegraph - 🏆 562. / 51 Read more »