The long advertising winter could be coming to an end in the second half of this year.But some agencies and ad sellers are still struggling.the ad industry has been grappling with an advertising slowdown. Concerns about the economy, higher interest rates and inflation, plus tough comparatives with late 2021 and early 2022, meant many media companies and advertising agency firms were reporting decelerations in ad sales growth.
Most consumer-goods companies have also been increasing their prices, which contributed to their sales growth in the first half of the year.they need to advertise, otherwise they risk losing to generic brands," said Madison and Wall technology and media analyst Brian Wieser. To be sure, some pure-play advertising companies remain challenged. Adtech companies have continued a
"They are also doing that with upfront because by definition, they have to commit for the future where they want to keep some flexibility," said Sadoun on the Publicis earnings call.
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