McDonald's is opening a spinoff concept called CosMc's, CEO Chris Kempczinski told investors Thursday.
"Our new business ventures team is in the process of developing a new concept we will call CosMc's, which we will test in a small handful of sites in a limited geography beginning early next year," Kempczinski said during the chain's second-quarter earnings call."CosMc's is a small-format concept with all the DNA of McDonald's but its own unique personality."
The CEO said the company will provide more details on the concept during its investor day at the end of the year. After the earnings call, the chain confirmed to Insider that CosMc is a character from McDonaldland, a fictional universe home to characters such as Ronald McDonald. The
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