Across a myriad sectors in Africa’s creative economy, music video directing remains one of the most respected genres. Sadly, its sharp gender disparities, especially within the hallowed halls of Afrobeats, are a bitter complement for this sweet life of lights, cameras and action-calls. “You have to remind everyone that you’re the director,” she chuckles, adjusting her gait to relax her elbows.
After ditching a life in courtrooms for one on film sets, Director C built a sturdy portfolio by making short visualizers and official music videos for her Hip Hop maverick brother – whom she also talent-manages, Psycho YP. As an executive member of the Apex Village music collective and soon-to-be-record label, Director C has also extended her creative auteurship to other team players including Laime , Azanti, Uloko, as well as other solo artistes and corporate brands.
Her unusual work ethic, dedication to detail, as well as beautiful delivery, as reflected in her latest opus, the official music video for Psycho YP’s “This Country”, has spotlighted her as another unsung hero with a future full of possibilities.
We had just lost our dad. We went for the burial. But before we went for the burial, YP and I agreed to have one last burst of creativity before we went for this burial and we were in Lagos. So, he gave me a day and I came up with a treatment. I started calling my crew together, but I was very different about the approach because of the location; it had to be an all night shoot because we had like six sets.
Finance Finance Latest News, Finance Finance Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: GuardianNigeria - 🏆 1. / 94 Read more »