. Now, legendary quarterback Brady has unveiled a minority stake in Birmingham City.
"We know Brady is now associated with Birmingham and Reynolds is associated with Wrexham, and it's a bit like the face of L'Oreal, the face of Ralph Lauren – and that in itself is significant," he told Insider. The broadcast rights are sold to several providers including Sky, BT, and more recently, streaming competitors such as Amazon Prime. The money is then divided up between the twenty Premier League clubs using the following ratio: 50% divided equally between clubs, 25% on performance, and 25% as a facilities fee for televised matches.
"I think one of the inefficiencies, actually, of English football and European football and football in general – is that for decades, it's been a very closed community, not willing to open up to outside influence," Philippou said. "There is a view amongst people who make money from sport in the United States that clubs are punching below their weight," Chadwick added.