When Dallas resident Adriana Akhtar planned a recent Los Angeles trip with her family to see Taylor Swift perform as part of the artist’s ballyhooed “Eras Tour,” she wasn’t necessarily thinking about boosting the local economy.
And Akhtar makes the point that she was hardly alone. “Rodeo Drive was overrun with moms and daughters in town for Taylor Swift,” she told MarketWatch. It’s been estimated that 420,000 people attended the Swift shows in Los Angeles. Many of those traveled from out of town — just like Akhtar. And befitting the joyous mood of the concerts, they clearly came to have a good time and spend, spend, spend, said Robert Lapsley, president of the California Business Roundtable, which runs the center.
In Philadelphia, hotel bookings surged during the month of May, which was when the tour was in town for three nights. The boost even drew the attention of the Federal Reserve Bank of Philadelphia, which said it “was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.”
For starters, it was the longest run of shows that Swift has done in any city so far. Plus, it was in a region that offers no shortage of attractions, so those who traveled from out of town for a concert had plenty of opportunities to extend their trip, from visiting theme parks to, yes, shopping on Rodeo Drive.
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