The COVID-19 pandemic helped her store rack up big sales as people shopped online. But now customers are out traveling far and wide and dining out in restaurants. “We are getting pickier and pickier with what we buy. I think the key to our success is inventory control, making sure we buy appropriately to make sales,” the boutique owner said.
She is concentrating on her tried-and-true brands, like Kut from the Kloth , 7 For All Mankind and Mother denim. “I’m shopping for spring, hoping the fourth quarter ends well, and picking up some extra pieces for fall,” she said. To gain back customers, Chang said he reduced his wholesale prices by 15 percent. “That’s what it takes to get the right stores back,” he explained.
She said Z Supply is in more than 3,000 boutiques across the country as well as larger chain stores such as Minneapolis-based Ever Eve with its 100 doors and ShopBop.com. The brand’s offerings include soft and trendy pocket T-shirts retailing at $34, a slub knit minidress selling for $69 and cargo pants priced at $119. , which is a more young contemporary show, Barbie pink seemed to have invaded every booth in the cavernous space buzzing with activity.